Slide deck template

Product Insights from Customer Feedback

Understanding the customer is the first step for great product development. This template will help you organize and apply user feedback to identify opportunities for new feature development, product performance improvement, and more.

The Product Insights from Customer Feedback Presentation Template will help you:

  • Organize feedback according to their relationship with the customer journey
  • Discover which parts of the journey mostly impact users’ experience and why
  • Identify opportunities for improvement and use feedback to illustrate them
  • Combine all these findings to present your suggestions to key stakeholders in the product team
  • Organize feedback according to their relationship with the customer journey
  • Discover which parts of the journey mostly impact users’ experience and why
  • Identify opportunities for improvement and use feedback to illustrate them
  • Combine all these findings to present your suggestions to key stakeholders in the product team

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How to use this slide deck:

1. Collect qualitative user feedback from multiple sources using your preferred tools - such as NPS survey responses, support tickets, user reviews, and more

2. Categorize and analyze your feedback according to relevant themes and topics - you can use our User Feedback Analysis Template to help you with that step

3. Once the information is ready, use this template to organize your insights with a framework focused on the Product’s Customer Journey, adapted from Harvard Innovation Lab

4. Fill the slides with your own data based on the examples shared

5. Use it to present to key stakeholders as evidence about product issues and opportunities from your users’ perspective

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