Learn how Product Executives from leading companies combine different types of data to make more informed and customer-centric product decisions - and what other benefits a data-driven product management mindset can bring to you and your organization.
As a product manager, you’re sitting on a lot of data - both qualitative and quantitative - and have the ability to get even more. Behavioral data, user events, heatmaps, NPS survey responses, support tickets, user interviews, and other types of direct user feedback are valuable sources that, especially if combined correctly, can bring incredible insight to product teams.
But it's not easy to access all of those data sources and define which metrics to look at and when. And, even if you do, it's easy to get overwhelmed by data - which can drive to analysis paralysis. So how can Product leaders build a data-driven culture without being caught up with the challenges around it?
Join our webinar to learn how Product executives from leading organizations do it.
Meet the Speakers
Learn with the best experts in the market and develop your product practice.
VP of Product
Aleks is the VP of Product at Momentive (makers of SurveyMonkey), and has previously led Product teams at Adobe, Qualtrics, and Workfront. She has 16+ years experience in product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products, and likes to say that her passion lives at the intersection of technology, insights, and strategy.
Principal Product Manager @Intercom
Marc is an experienced product management practitioner who's worked for a large number of successful digital organisations, such as Intercom, ASOS, World First and 7Digital, among others. He has written about his learnings in the book My Product Management Toolkit which came out in 2018 and "Managing Product = Managing Tension" (2020). He also publishes on Medium (MAA1) and his own site, https://marcabraham.com/.
Co-Founder & Product @Birdie
Rodrigo (mostly know as Pants) is a self-taught Product Manager who learned how to code and build products while working at different companies. After managing technology and infrastructure projects and building an enterprise Digital Asset Management platform used by companies Mitsubishi Motors, Coca-Cola, and Danone, he decided to start Birdie in order to make it easier for Product Managers to incorporate customer feedback into their Product Management process.
Most common types of data and metrics to incorporate in your product management process
How to use data to elevate product management and make better strategic decisions
Tips, tools, and stakeholders to involve when establishing the foundations of data-driven product management
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