Birdie Masterclass

From Cost Center to Profile Engine - A CX Leader's Blueprint

What if your CX team could drive revenue instead of just managing costs?

We often hear "customer experience is crucial for business growth" - but how do you actually transform CX operations into a measurable revenue driver? What happens when you need to scale CX across multiple countries while maintaining quality and efficiency?

Having led multinational CX teams of 300+ people and achieved unprecedented results like 96% CSAT scores and 20% improvements in client retention, Cami will share her battle-tested framework for turning CX into your company's competitive advantage. After her presentation, Jen Burton will moderate an interactive discussion and Q&A session to help you apply these insights to your organization.


Date: February 18th, 1PM EDT/ 10AM PDT

Fill in the form to get the Masterclass

By entering my data, I am aware of the Privacy Policy.

About the masterclass

Great CX leadership isn't just about managing support tickets - it's about transforming operations into a strategic asset that drives growth. As a Product or CX leader, you need to balance operational efficiency with customer satisfaction while proving the ROI of your investments.


In this masterclass, you'll learn:

  • How to evolve CX from a cost center into a revenue-generating operation
  • Proven strategies to scale CX operations across multiple markets without losing quality
  • Methods to quantify and communicate CX impact to stakeholders
  • Frameworks for aligning CX metrics with business outcomes
  • Real examples of successful CX transformations that improved retention by 20%+

Meet the Speakers

Learn from two CX leaders who've scaled operations from startup to exit

Learn with the best experts in the market and develop your product practice.

Cami Ferreira

Founder Rise Up (Global CX Operation Lead, Ex-Uber Eats/Groupon)

Camila (Cami) Ferreira is a Stalwart CX executive who brings exceptional depth in scaling global operations and transforming support functions into strategic assets. Throughout her career, she has consistently delivered remarkable results at industry leaders like SpotOn, Uber Eats, and Groupon. During her tenure at Uber Eats, she managed a $500M+ P&L through the pandemic, steering her 60+ person team to triple-digit growth. Having built and scaled operations across 15+ countries for renowned brands including PepsiCo, Siemens, and AbInbev, Camila's unique approach combines operational excellence with strategic vision.

Jen Burton

Strategic CX Advisor & Coach, Zendesk

Jen is a Zendesk CX Coach helping companies optimize their customer experience and build scalable support operations. She has specialized expertise in scaling support and Community programs through high-growth phases, having guided successful transformations at notable brands like Fandom, Digg, and other leading digital platforms. With an exemplary track record of translating CX insights into product improvements and business growth, she is currently leading CX initiatives at Flagship in the creator economy. As the session moderator, Jen will bring her wealth of experience to help bridge practical insights with strategic implementation.

Watch for Free

© 2022 | A feedback analytics platform for product teams. All Rights Reserved.