CX Playbook For Leaders Driving Measurable Growth

Another CX ebook? You’ve probably downloaded 10 this year. Here’s why this one is different.

This isn’t another collection of best practices that never leave the slide deck. It’s a blueprint from five of the world’s top CX pioneers, built to help leaders move beyond vanity metrics and deliver measurable growth.

Inside, you’ll learn how to:


  • Spot early churn signals your NPS will never show
  • Apply Colin Shaw’s 4D framework to design experiences customers actually remember
  • Turn leadership accountability into revenue transformation with Blake Morgan’s WAYS model
  • Build trust at scale by empowering your frontline teams
  • Eliminate friction so effectively that service becomes invisible


If you’re ready to shift CX from “nice to have” to a driver of loyalty, retention, and revenue, this is the playbook to start with.

Download the Modern CX Transformation Playbook and start your 90-day journey to CX centric competitive advantage!

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Meet the CX Transformation Experts

Industry pioneers who've built customer experience strategies that drive measurable revenue growth.

Learn with the best experts in the market and develop your product practice.

Shep Hykens

Customer service authority & bestselling author

Collin Shaw

CX pioneer & founder of Beyond Philosophy

Blake Morgan

CX futurist & leadership strategist

Simon Taylor

Fintech innovator & friction elimination expert

Dennis Wakabayashi

Global CX thought leader & cultural intelligence expert

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Why This Playbook Matters Now

Customer experience has reached a breaking point.


  • Global CX spend is projected to hit $50B in the next few years, but loyalty scores keep falling.
  • Metrics like NPS and CSAT no longer explain churn, retention, or growth.
  • CX leaders are under pressure to prove impact, not just collect feedback.


This ebook gives you a clear, actionable path forward: frameworks from world-class experts, a 90-day roadmap to results, and practical tools to help you move from reactive measurement to predictive, revenue-driving intelligence.

For leaders tasked with aligning CX to business outcomes, this isn’t just reading material,it’s a competitive advantage in your hands.Get the playbook that turns customer experience into a revenue driver!

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